Leisure Marketing by Susan Horner, John Swarbrooke
Leisure Marketing by Susan Horner, John Swarbrooke PDF, ePub eBook D0wnl0ad
Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
- Disneyland Resort, Paris: The Marketing Mix
- Manchester United Football Club: Marketing the Brand
- The Growth of the Online Retail Travel Market
- Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
- Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.
This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
From reader reviews:
Michael Riddle:
Exactly why? Because this Leisure Marketing is an unordinary book that the inside of the guide waiting for you to snap this but latter it will shock you with the secret this inside. Reading this book adjacent to it was fantastic author who write the book in such wonderful way makes the content inside easier to understand, entertaining approach but still convey the meaning totally. So , it is good for you because of not hesitating having this any longer or you going to regret it. This phenomenal book will give you a lot of benefits than the other book have got such as help improving your expertise and your critical thinking way. So , still want to postpone having that book? If I were being you I will go to the reserve store hurriedly.
Christian Robbins:
Is it a person who having spare time in that case spend it whole day by watching television programs or just laying on the bed? Do you need something new? This Leisure Marketing can be the respond to, oh how comes? A book you know. You are consequently out of date, spending your extra time by reading in this brand-new era is common not a nerd activity. So what these guides have than the others?
Laurence Asher:
That guide can make you to feel relax. This specific book Leisure Marketing was vibrant and of course has pictures around. As we know that book Leisure Marketing has many kinds or style. Start from kids until young adults. For example Naruto or Private eye Conan you can read and believe that you are the character on there. So , not at all of book usually are make you bored, any it offers up you feel happy, fun and loosen up. Try to choose the best book for yourself and try to like reading that will.
Read Leisure Marketing by Susan Horner, John Swarbrooke for online ebook
Leisure Marketing by Susan Horner, John Swarbrooke Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read Leisure Marketing by Susan Horner, John Swarbrooke books to read online.
Comments
Post a Comment